Why?

In an extremely hot job market for software engineers and with a family to support, bills to pay, and a tendency of risk aversion, building a startup from the ground might not seem like the obvious choice 🙈

Nonetheless, I absolutely believe it’s the right decision for me. I’ve known since forever that it’s something I want to do, I know just what problem I really want someone to solve (more on that later) and I am privileged enough to have some financial freedom for risk-taking.

Ultimately, all of this has been true for a while. Sometimes it takes a nudge to realize that if the majority of your waking hours are just a mediocre okay (or worse), then it’s maybe not a status quo worth preserving. There are always options and tradeoffs. There is always a pull towards the perceived safety of the status quo. But in the end, as long as basic needs are met, we are generally free. Not from worries, problems or responsibilities - but to choose the combination we’d rather have.

So why this blog?

My motives are admittedly quite selfish.

Building a startup from the ground is a journey that calls for a lot of reflection and putting things in writing is a great way to force myself to reflect and formulate my thoughts.

I’m a pretty introverted person and never felt a great need to be a public person, nor do I have a big need for external validation. This blog and the corresponding social media accounts are my baby-steps on building a habit of sharing openly and without self-censorship. Because even great ideas need to be shared to succeed.

I do hope that some will find my experiences interesting or even relevant to their situation. But even if no one does… well, I did say my motives were selfish 😁